Friends enjoying an evening outdoors by the lake with a boat and dog on the deck by a lake.

Explore the Magnolia Trail

Made for Life Outside

Magnolia Trail was created around a simple idea: some of the best parts of life happen outside.

That might mean being on the water before sunrise, spending a weekend in the woods, hitting the trail, heading to yoga, traveling somewhere new or simply enjoying a beautiful afternoon with nowhere in particular to be.

We believe the outdoor lifestyle is bigger than any one activity. That’s why Magnolia Trail brings together apparel, footwear, activewear, accessories and outdoor-inspired favorites for all the different ways you live, move and explore.

A wide, well-lit retail store interior with clothing racks, shelves, hanging lamps, a reception counter, and a central display table. A large wall sign reads 'MAGNOLIA TRAIL OUTDOOR & TRAVEL STORE'.

A Different Kind of Outdoor Store

Here, hard-to-find outdoor brands sit alongside elevated everyday apparel. Activewear and yoga pieces share space with styles made for weekends away. You’ll find footwear ready for adventure, accessories with personality and pieces that feel just as right around town as they do outside.

Some brands may already be favorites. Others may be completely new to you.

We’re not trying to fill the store with everything. We’re filling it with things worth finding.

Come looking for something specific or simply see where the Trail takes you.

Explore Our Brands

Made for Life Outside

Magnolia Trail was created around a simple idea: some of the best parts of life happen outside.

That might mean being on the water before sunrise, spending a weekend in the woods, hitting the trail, heading to yoga, traveling somewhere new or simply enjoying a beautiful afternoon with nowhere in particular to be.

We believe the outdoor lifestyle is bigger than any one activity. That’s why Magnolia Trail brings together apparel, footwear, activewear, accessories and outdoor-inspired favorites for all the different ways you live, move and explore.

Wherever you find your outside, there’s a place for you on the Trail.

Meet the Woman Behind the Trail

Magnolia Trail grew from a genuine love of the outdoors and a desire to bring something new to the community.

For its owner, time outside has always been part of life. From days on the water to getting muddy on the trail and simply enjoying the places and experiences that come with an outdoor lifestyle. Over the years, she also discovered brands she loved but couldn't easily find close to home.

That became the idea behind Magnolia Trail.

She wanted to create a place where people throughout the Mid-South could walk through the doors and discover distinctive outdoor and lifestyle brands in person to see them, feel them, try them on and find something they might never have come across otherwise.

Magnolia Trail brings that vision together in a locally owned store built around the way people in the area actually live: outdoors, active, adventurous and with plenty of room for personal style.

For her, this isn't just about opening a store. It's about bringing something different home and sharing the brands, experiences and lifestyle she loves with the community around her.

And this is only the beginning of the Trail.

Cathi, owner of Magnolia Trail outdoor boutique in Hernando, Mississippi.

What You’ll Find on the Trail

There’s more than one way to live outside, and Magnolia Trail is being curated to reflect that. Our collections bring together pieces for adventure, movement, weekends away and everyday life—all selected with quality, comfort and style in mind.

Outdoor & Adventure

Woman hiking on a rocky overlook with backpack overlooking a mountain lake.

Apparel and essentials made for trails, travel, days outside and wherever the next adventure leads.

Hunt & Fish

Hunter with a dog beside a marsh at sunrise with ducks flying overhead.

Outdoor-inspired apparel and accessories for early mornings, long days in the field and time spent on the water.

Active & Everyday

Woman in activewear relaxing outdoors with a dog overlooking a mountain lake.

Activewear, yoga, loungewear and versatile styles made to move easily through your day, from morning workouts to weekends away.

Footwear & Accessories

Comfortable footwear and distinctive accessories that add the finishing touch wherever you’re headed.

Outdoor apparel, footwear and accessories arranged on a rustic table, featuring Magnolia Trail brands and outdoor lifestyle essentials.

Chosen for the Trail

Not everything belongs on the Magnolia Trail.

We’re thoughtfully selecting brands that bring something different to the store—quality pieces, distinctive style and products that fit naturally into life outside. Some are established names you may already know. Others are independent and emerging brands you may be discovering for the first time.

Many are brands you simply haven’t had the opportunity to shop in person close to home. Magnolia Trail is changing that by bringing together a collection you can see, touch, try on and experience for yourself.

And what you find here will keep evolving. New brands will arrive, fresh collections will hit the shelves and there will always be something new making its way down the Trail.

Because the best finds are often the ones you weren’t expecting.

Explore Our Brands
Arkabutla Lake near Hernando, Mississippi, surrounded by trees and North Mississippi landscape.

Our Trail Starts in Hernando

Magnolia Trail is proud to call Hernando, Mississippi home.

We’re bringing hard-to-find outdoor and lifestyle brands closer to home, creating something new for Hernando, North Mississippi and the greater Memphis area.

Opening in mid-November. We can’t wait to welcome you to the Trail.

See Where We Will Be On The Trail

Follow the Trail

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